Name: CHEESE BREAD KING LLC
500 Valley Forge Rd., Hillsborough, NC 27517
How did you hear about Slow Money NC?: From Annette Dunlap, NC Dept. Of Agriculture
Tell us your story. Who are you? What is your business idea? Tell us your plan. Feel free to get into the details.: I started baking cheese bread when I was 19 and just leaving military service in Brazil. My mother owned a cheese bread factory and when I went to work for her I became the 4th generation of my family to make this traditional gluten free cheese bread. I immigrated to the US over 15 years ago, and in 2008 I began to bake batches of my family’s cheese bread for friends, and then friends of friends, and then friends of friends of friends. I was receiving so many orders from so many customers that I decided to open my company CHEESE BREAD KING LLC. My cheese bread is available in more than 8 markets in the triangle region, and my goal is to reach markets across the state of North Carolina and eventually sell nationally. We know the cheese bread market is very strong as we have a larger competitor that had sales of over 10 million in 2017. We have already exhibited at an event in Charlotte organized by the Secretary of Agriculture and we have had such strong and positive response to our product, that we believe with some financial support we can expand our business.
Please briefly describe your commitment to sustainable food systems in North Carolina.: I joined the Piedmont Food and Ag Processing Center in Hillsborough when I first opened my business. PFAP does a great job of helping small food entrepreneurs like me, and they have a history of helping launch successful businesses like Nellino’s Sauce, Seal the Seasons and LunaPops. I use local suppliers to help the local economy and I am totally committed to working with my community to grow my business sustainably.
What will your sales be? What do you anticipate your profits/your margins will look like? How will you make the money to pay this loan back?: The plan is to sell our cheese bread through supermarkets, catering and restaurants using distributors and brokers as needed. My margins have been very good, about 60%. I plan to repay my loans by increasing the volume of my sales.
Have you borrowed money before? How much did you borrow? From where? How long was the term? Is there a balance still due on that loan?: None
Do you have people who would vouch for your credit worthiness? Who are they?: None [Slow Money note: Eric Hallman and Sue Ellsworth who run PFAP are very familiar with Flavio, and can serve as a reference.]
Tell us about your business background. Have you been in business before?:
I was in business in Brazil, but this is my first business venture in the US.
Are there other lenders involved in your project or business?: None
What is your timeline for this project? Would you like it to start in a month? 6 months? A year?: Already in active work
Is there anything else we forgot to ask you?: Please check out our website at https://www.cheesebreadking.com/