This is a business owner who has reached out to Slow Money NC.
Business Owner: Judit Beres
Business Name: Herbal Healing
Location: 504 Sherwood Forest Place, Cary, NC 27519
How did you hear about Slow Money NC?: Through events.
Tell us your story. Who are you? What is your business idea? Tell us your plan. Feel free to get into the details.: My son was born in 2008 and the next year he developed a severe case of eczema that we could not bring under control for a long time. We eventually learned that he has allergies and the eczema is a result of that. Each Spring, during allergy season, his skin broke out with severe eczema which he scratched while bleeding each night…and nothing worked. I started an infused avocado oil business in 2016 and used different herbs and ingredients to infuse the oil with for the flavor and the health benefits of the herbs. From this endeavor, I got the revelation to infuse medicinal herbs into virgin organic oils to try and treat my son’s stubborn eczema. I sought out the help of a local herbalist and with her guidance, and my research background, we created an innovative herbal salve to heal, nourish and protect skin at all ages! This is how Herbal Healing was born. I can happily attest that after 9 years of painful allergy seasons, my son’s skin is completely clear for the first time ever with this medicinal skin salve.
Please briefly describe your commitment to sustainable food systems in North Carolina.: My vision for this brand is to be associated with health and healing, both for the soil as well as humans. We humans depend on the health of our soil entirely. Our food comes form it, our medicinal plants come from it and it regulates our climate that we live in. This is why we choose to use organic ingredients in our products and work with local farms as much as possible. Because small, local farmers are one important way to regenerate the land and support our future. It is the only sustainable way to go forward. We have already contracted with three local farms to grow our Ashwaganda (New Ground Farm), Calendula (Jackson Farm) and Lavender (Buzzy Blooms Farm in Franklin County).
What will your sales be? What do you anticipate your profits/your margins will look like? How will you make the money to pay this loan back?: We are not selling our skin care salves yet, however we will be very soon. We did a beta testing of the salve with 80 people and the results were very encouraging. We also have 150 followers on facebook in 2 weeks since we started the page and received tremendous interest in our community who heard about the salve and wanted to try it because they themselves or a loved one has a skin condition. We have done a market research on Amazon where we plan to launch our salves and the forecasts for hemp based salves are encouraging with 1000-1500 units per month estimated sales. We hope to start selling on Amazon be the end of April and work up to 2000 units sold by the end of August on Amazon, online and local markets. Expected retial based on current market research is between $20-$24.
Our profit margins are 150% -200%
Have you borrowed money before? How much did you borrow? From where? How long was the term? Is there a balance still due on that loan?: No have not borrowed before.
Do you have people who would vouch for your credit worthiness? Who are they?: Yes
Tell us about your business background. Have you been in business before?:I launched Neomega Nutritionals a health food company in late 2015. The company makes herb infused avocado oils locally: rosemary, basil, chili, garlic and ginger-turmeric-orange. previously I worked for 10 years as a clinical research data analyst. I have a varied background in medical and psychological research, and I was always a self starter and loved to innovate and try new things.
Are there other lenders involved in your project or business?: No
What is your timeline for this project? Would you like it to start in a month? 6 months? A year?: In one month