Business Owner: Chantel Johnson
Business Name: Off Grid In Color, LLC
Location: Pittsboro, NC
How did you hear about Slow Money NC?: I heard about Slow Money through friends, people who have received a loan, and the founder.
Tell us your story. What is your business idea? Tell us your plan.
About the business — Off Grid In Color (OGIC) started in the fall of 2016.
Vision: To become a farm and homestead sanctuary for health and wellness.
Mission: To lead others to greater self-sufficiency through farm raised food (pasture raised meat), birth coaching, and community outreach.
OGIC refers to its sustainable meat operation as the Meat Boutique. The Meat Boutique offers high quality meat that is intentionally and sustainably raised with the environment, mother earth, and the community in mind. Currently the Meat Boutique offers: chicken, pork, and turkey.
About the project — The Chicken Expansion
After successfully selling in Salisbury for nearly two years, OGIC decided to move the farm to Moncure to access a bigger market. Upon making this move, OGIC was offered the opportunity to sell at the Carrboro Farmers Market on Wednesdays. Although we have a freezer full of pasture raised meat to sell, we are not allowed to do so because it was not raised within the required distance (50 miles).
This loan will help to quickly raise poultry in order to have it ready to sale near the start of Carrboro’s Wednesday Farmers Market, which begins in April.
The breed of chicken that we raise takes about 8 weeks and can get up to five pounds. Chicken is also the product that helps to cash flow the business. We have lots of experience raising poultry and our customers love the product.
Please briefly describe your commitment to sustainable food systems in North Carolina.: As farmers, we have a huge responsibility to take care of the land and animals. One way we do that is by using pasture rotation techniques. Our chickens are raised in moveable electric fencing. Inside there’s a shelter, feeders, and waters. The birds are able to roam freely in the fencing where they can also eat the grass and bugs. Every few days the fencing is moved to new pasture. This technique keeps the birds happy and healthy. It also fertilizes the land without overusing it and depleting its resources.
What will your sales be? What do you anticipate your profits/your margins will look like? How will you make the money to pay this loan back?:
OGIC has been selling chicken for three years and understands how much it takes to raise a chicken, sell a chicken, and how much money can be made.
It cost approximately about $15 to raise a chicken. I strive for an average weight of five pounds. 250 chickens will be 1250 pounds. If all the chickens were sold as whole birds, that will generate $7,500. We expect to generate a bit more because customers purchase other cuts especially thighs, wings, and quarter legs. Below are the cuts and the prices.
Cuts and Prices per pound:
Quarter Legs: $9
Bone-in Breast: $12
Average cut price: $9.38
Promotion and Advertising:
OGIC is an avid social media user with a strong following on Instagram and Facebook. We make daily posts about what’s happening at the farm and how customers can purchase products. Advertisements will be created and promoted specifically for these platforms to encourage sales of chicken products.
OGIC currently sells at one farmers’ market but will be expanding to others this year. Most sales come from the Salisbury Rowan Farmers’ Market. We are also guest vendors at the Black Farmers’ Market in Durham twice a year. Lastly, OGIC has been tentatively accepted to the Carrboro Wednesday Farmers’ Market. This is how the loan will be paid back.
Have you borrowed money before? How much did you borrow? From where? How long was the term? Is there a balance still due on that loan?: No.
Do you have people who would vouch for your credit worthiness? Who are they?: Dottie Hoy. Board member of Bread Riot. Received a grant from this organization. She can attest that I used the funds appropriately. She can be emailed at email@example.com
Tell us about your business background. Have you been in business before?: Off Grid In Color is my first business. All of my understanding about how to operate a business comes from asking others, self-education, and trial and error.
What is your budget for this project?:
Chickens—Quantity: 250. Cost per chick: $1.80. Total: $450
Feed—Quantity: 85 bags of feed. Cost per bag: $16. Total: $1,328
Processing—Quantity: 250. Cost: $6 per bird plus $.75 per cut up. Total: $1800
The number of chicks and bags of feed are a fixed price but the processing price could vary (likely decrease) depending on the number of birds that make it to processing. We account for 20% lost (or 50 birds). Depending on the number of birds lost can determine how many bags of feed are needed throughout the project.
Are there other lenders involved in your project or business?: No
What is your timeline for this project? Would you like it to start in a month? 6 months? A year?:
I will like this project to begin in mid-February.
Raise chickens (Mid-March to Mid-May)
Begin selling chicken
Begin repaying loan